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BREAKING: Why Akon Thinks He Pioneered Afrobeats Business, Branding by ID Cabasa

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Veteran Nigerian record producer cum music executive, ID Cabasa, has stated that claims of Senegalese-American singer and executive, Akon, that he was instrumental in the creation of the Afrobeats genre is due to perception he got from people around him.

Naija News reports that Akon had claimed in a recent interview that his collaborations and partnerships with Nigerian artists and music executives in the late 2000s to 2010s gave birth to what is now known as Afrobeats.

However, ID Cabasa, in an interview with Wazobia FM, stated that Akon has no right to claim credit for the origin of Afrobeats.

He admitted that Akon collaborated and partnered with some Nigerian artists and music executives in the late 2000s to 2010s, when Afrobeats was yet to gain mainstream popularity in the Western world, but it does not justify his claim of credit for its creation.

He pointed out that artists like 2Face, 9ice, and Timaya had already gained recognition long before Akon came to Nigeria to collaborate with Wizkid, P-Square, and other Afrobeat artists.

The record producer also debunked Akon’s claim that Wizkid was just a local musician before he signed him to his record label in 2008 and groomed him, adding that Banky W discovered Wizkid’s talent and signed him to his record label, Empire Mates Entertainment, which later partnered with Akon’s label.

Speaking in Pidgin, Cabasa said, “Akon for also tok say na he still discovered the likes of 2Face, Timaya, 9ice and Co. Na the people wey he roll with when he come Nigeria, wey tell am say, ‘I’m the biggest person around this place.’ So, he properly feels he pioneered business and branding sides of Afrobeats.

“Even the way wey he take dey tok about Wizkid, no be wettin the story be be that. We all know say na Banky W dem sign Wizkid. Yes, we collaborate with Akon in terms of distribution but e no mean say he go tok say na he create Afrobeats. Because Afrobeats no be wettin wey one person create, na culture.”