Justin Bieber has set social media ablaze after unfollowing both his ex-girlfriend Selena Gomez and his wife, Hailey Bieber, on Instagram.
The dramatic move has fans questioning whether the 30-year-old pop star is signaling personal troubles or teasing his next big project.
The internet first erupted when reports surfaced of Bieber unfollowing Hailey, 28, sparking concerns of a rift in their six-year marriage.
The pair, who share a son, Jack Blues, had previously appeared strong, leaving many blindsided by the development.
Fans were further shocked when it was revealed Selena Gomez, Justin’s former on-again, off-again girlfriend, had also been cut from his followers list.
This fueled rumors and speculation online, with some suggesting the move might be tied to a potential PR stunt for an upcoming album.
“Justin Bieber unfollowing Hailey and Selena? Bold move—Instagram drama is the new ‘One Less Lonely Girl.’
#UnfollowGate,” one fan tweeted.
Others are convinced this could be part of a larger publicity strategy.
“Attention-seeking behavior,” a critic wrote.
“It’s giving desperate PR vibes for his new album.”
The speculation comes just days after Bieber shared a cryptic Instagram story featuring an unreleased track, hinting at a possible return to music.