Since the inception of fashion, logos and insignias were not made to market a product or sell an idea. The simple duty of any logo in fashion was to identify.
In the last few months, the build-up to the 2023 presidential elections, one of the most popular insignias was the Asiwaju Bola Ahmed Tinubu ‘infinity’ insignia. It became even more popular than political party logos and was at a point nicknamed ‘emilokan’
In the last few weeks, it became a rallying symbol as everyone automatically knew what your political leanings and affiliations were once you were spotted wearing that logo.
Fashionistas and personalities in support of the Tinubu/Shettima presidency found ways to incorporate the insignia into their outfits and accessories.
As ‘the city boy’ emerged victorious in the 2023 presidential elections that took place on Saturday, February 25, that infinity symbol on caps, t-shirts and even tattoos has become even more of a message than before, it has confirmed the saying that the strongest logos tell simple stories. For Nigerians, the ‘emilokan’ logo is simply saying, ‘Asiwaju is here’.