Bolt Super Lubricant has reaffirmed its commitment to delivering high-quality products designed to meet the evolving needs of its customers.
The company said this at the just-concluded West Africa Automotive Show in Lagos, even as it’s steadily gaining traction in Nigeria’s competitive lubricant market.
Head of Operations, Bolt, Amaka Ogbuagu, made a bold statement, saying Nigerian motorists deserve better. “Bolt is a Nigerian oil, an indigenous lubricant made here in Nigeria,” she said. “What sets it apart is its high viscosity and detergent properties. Cars that use Bolt don’t experience rust or quick blackening of oil.”
The problem, according to Ogbuagu, is that many drivers rely on imported lubricants that fail to withstand Nigeria’s heat and road conditions.
“You fill your car, drive to Benin City from Lagos and back, and the oil remains intact no rust, no black oil,” she said while emphasising the resilience of Bolt’s formulation.
Manufactured by Sochi Energy, a Nigerian-owned company with a blending facility in Mowe, Ogun State, Bolt’s local production offers a competitive price advantage. “It’s not exactly cheap. But when you compare it to foreign lubricants, it’s affordable for the superior quality it delivers,” Ogbuagu noted.
Yet Bolt’s ambition goes beyond market dominance as it wants to redefine consumer expectations just as the company prides itself on a formulation designed for longevity, claiming that many existing products in the market oxidize too quickly.
“Some of these oils are terrible. Your engine oil turns black almost instantly. That was what inspired the birth of Bolt,” Ogbuagu explained.
Despite sharing a name with a global ride-hailing firm, Bolt Super Lubricant has no affiliation. “For now, nothing connects us, but maybe in the future,” she said.
“The name came from the idea of speed and strength like a lightning bolt.”
The strategy is working. Bolt has captured up to 70 per cent of the market share in key regions, with other areas holding steady at 40% or higher. Through partnerships with transport operators, bonded terminals, and haulage firms, its distribution network is expanding fast.
Counterfeits are an industry-wide concern, as Bolt has introduced computerized and coded packaging to deter fraud.
“Most fake oils enter through the distributorship chain. We have mechanisms in place to identify our products if any issue arises,” Ogbuagu assured.
With Nigeria’s lubricant market growing increasingly competitive, Bolt is confident about its future. “We believe good products last,” Ogbuagu said. “Many names come and go, but Bolt is here to stay.”
Looking ahead, the company plans regional expansion, targeting West African markets. While Bolt has existed for more than two years, its aggressive marketing push has gained momentum in the past 24 months.
“In just this year alone, we’ve won over 15 to 20 companies from rival brands, and they’ve stayed not just as customers, but as partners,” Ogbuagu added.