Alhaji Lai Mohammed, a former Minister of information and culture has disclosed how he deployed two-pronged campaign strategy that helped the All Progressives’ Congress (APC) and President Bola Tinubu to win the 2023 elections.
Mohammed disclosed this in his recently inaugurated book, “Headlines and Soundbites: Media Moments that Defined an Administration”, which chronicled his experiences as a minister under the late President Muhammadu Buhari’s administration.
It would be recalled that ahead of the 2023 elections, Buhari had warned ministers, permanent secretaries and heads of government agencies to refrain from abandoning their primary assignments for political campaigns.
The late President who gave the directive at the end of a two-day 2022 Ministerial Performance Review Retreat in Abuja had warned that any infraction of the order would attract sanctions.
Mohammed, however narrated that, without prejudice to the presidential directive, he deployed campaign strategies, not through rallies or rhetoric, but by defending truth, documenting performance, and ensuring that history was not rewritten by propaganda.
The former minister recalled that ahead of the elections, the prevailing narrative within the opposition was that the APC-led Buhari administration had failed to achieve anything substantial, and thus , nothing warrants the party’s return to power.
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