Nigeria has warned content creators, YouTubers and other digital media companies about digital advertising
The Advertising Regulatory Council of Nigeria (ARCON) said would prosecute defaulters
ARCON DG warned that sanctions would cut across all media spaces, including Google and Facebook
The Nigerian government has cautioned digital skit makers, companies, and others in the digital media industry that any more infraction of the newly passed ARCON Act will attract severe sanctions.
The Advertising Regulatory Council of Nigeria (ARCON) said the sanction could range from fines to one-year imprisonment of the culprits.
ARCON is not seeking to control free speech in Nigeria
ARCON’s boss, Olalekan Fadolapo, disclosed this on Tuesday, February 28, 2023, during a conversation with digital firms, agencies, bloggers, and content creators.
Punch reports that Fadolapo said that ARCON is backed by the Ministry of Information and Culture and the National Assembly. It would begin rolling out punitive measures to defaulting agencies and persons.
ARCON’s Director-General said sanctions would involve digital space practitioners such as Meta, Google, and Twitter.
He also said content creators on YouTube and TikTok would be affected.
He denied reports that ARCON seeks to regulate social media and a clampdown on free speech but ensures that promotional content done via digital media platforms conforms to laid-down standards and laws.
He said:
“As we are aware, recently, the law setting up the agency was changed. The APCON law was repealed. The ARCON law was enacted. During the enactment of the ARCON law, there was a review ofadvertising practiceg.
Digital Tax: Bloggers, skit makers to get FG approval for online adverts
Recall reported that the Federal government of Nigeria, through the Advertising Regulatory Council of Nigeria (ARCON), has asked skit makers, social media influencers, and bloggers to seek its approval before advertising any product or service online.
In a public notice on Monday, December 12, 2022, ARCON said that the new directive aligns with the Nigerian Code of Advertising Practice provisions and the ARCON Act.
The body said anyone caught violating the Act would face sanctions and be prosecuted in court.
